Crafters Choice
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A Social Network of One's Own (Prospect)
I initially visited Pinterest after hearing its praises sung for being a
remarkable organization tool with a social component, but all I saw at first
were pictures of clothes, interior-design ideas, and cheesy photography
coupled with “inspirational” mottos and prayers. Few things make me hit the
“unsubscribe” button faster than seeing a black-and-white picture of a lake
emblazoned with pabulum about living life to the fullest, but my hostile
reaction belied a bit of the internalized sexism in the heart of even the most
stalwart feminist. After all, I love fashion and design, so why wouldn’t I
want to see more of it if not for the fear that it might be too girly?
It doesn’t take long for a blog-loving feminist to find the ugliness of the
“ew, girly!” reaction. Women dominate on Pinterest—around 70 percent of users
are female—and the site drives more traffic to commercial sites than Google+,
YouTube, and LinkedIn combined. Pinterest's popularity means that the male-
dominated world of tech blogging has no choice but to pay attention, but they
won't go down without a fight. Mean-spirited graphics and blog posts saying
that women are an alien species one shouldn’t care ...